Yellow Pages TV

Yellow Pages TV enables businesses to advertise on the Plasma TV screens in any of the more than 100 TMpoint outlets nationwide, as well as many other strategic locations (banks, KTM, etc). With an audience estimated at 20 million people per year, eager for distraction, the featured businesses will be the centre of attention as customers wait for service.

Yellow Pages has the expertise to create the most effective message for this medium and as you can specify the geographical location your advertisements will appear in, Yellow Pages TV is the perfect medium to attract foot traffic to local businesses. Choices can also be made on what type of advertisement to run, the time of day it appears and how many times per day it appears.

Targeted market segment, different messages at different hours
(8.30am to 11.30am: Housewives, retired majority)
(11.30am to 5.30pm: Working Class majority)

• Ability to advertise multiple messages within same day at same price (economy of scale & effective marketing)
• Able to measure the success of the ads effectively
• Ability to advertise selectively at certain location to address the right market for your product or service